{"id":405,"date":"2026-08-27T04:37:21","date_gmt":"2026-08-27T04:37:21","guid":{"rendered":"https:\/\/twame.vn\/?p=405"},"modified":"2026-08-27T05:21:07","modified_gmt":"2026-08-27T05:21:07","slug":"posm-la-gi-cac-loai-posm-pho-bien-va-vai-tro-tai-diem-ban-twame","status":"publish","type":"post","link":"https:\/\/twame.vn\/?p=405","title":{"rendered":"B\u1ea2NG GI\u00c1 POSM THAM KH\u1ea2O 2026 | Twame"},"content":{"rendered":"\n<style>\n\/* =========================================================\n   TWAME - POSM PRICE ARTICLE\n   DARK THEME \/ FULL RESPONSIVE\n   ========================================================= *\/\n\n.twame-posm-article {\n  --twame-bg: #0b0b0b;\n  --twame-surface: #151515;\n  --twame-surface-2: #1c1c1c;\n  --twame-text: #ffffff;\n  --twame-text-soft: #d0d0d0;\n  --twame-muted: #999999;\n  --twame-border: rgba(255,255,255,.14);\n  --twame-white: #ffffff;\n  --twame-black: #090909;\n\n  max-width: 1180px;\n  margin: 0 auto;\n  padding: 0 20px 80px;\n\n  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*\/\n\n.twame-cta {\n  margin: 70px 0 0;\n\n  padding: 60px 40px;\n\n  background: #171717;\n\n  border: 1px solid rgba(255,255,255,.13);\n\n  border-radius: 20px;\n\n  color: #ffffff;\n\n  text-align: center;\n}\n\n.twame-cta-label {\n  display: inline-block;\n\n  margin-bottom: 12px;\n\n  color: #777777;\n\n  font-size: 12px;\n\n  font-weight: 800;\n\n  letter-spacing: 2px;\n}\n\n.twame-cta h2 {\n  margin: 0 0 15px;\n\n  color: #ffffff !important;\n\n  font-size: clamp(30px, 5vw, 46px);\n\n  line-height: 1.15;\n\n  letter-spacing: -.7px;\n}\n\n.twame-cta p {\n  max-width: 690px;\n\n  margin: 0 auto 28px;\n\n  color: #ababab !important;\n}\n\n.twame-cta-button {\n  display: inline-flex;\n\n  align-items: center;\n  justify-content: center;\n\n  min-height: 50px;\n\n  padding: 13px 28px;\n\n  border-radius: 999px;\n\n  background: #ffffff;\n\n  color: #111111 !important;\n\n  font-weight: 750;\n\n  text-decoration: none !important;\n\n  transition:\n    transform .2s ease,\n    opacity .2s ease;\n}\n\n.twame-cta-button:hover {\n  transform: translateY(-2px);\n\n  opacity: .85;\n}\n\n\/* =========================================================\n   DISCLAIMER\n   ========================================================= *\/\n\n.twame-disclaimer {\n  margin-top: 20px;\n\n  padding: 16px 18px;\n\n  background: #151515;\n\n  border: 1px solid rgba(255,255,255,.08);\n\n  border-radius: 10px;\n\n  color: #858585;\n\n  font-size: 13px;\n\n  line-height: 1.65;\n}\n\n.twame-disclaimer strong {\n  color: #aaaaaa;\n}\n\n\/* =========================================================\n   MOBILE\n   ========================================================= *\/\n\n@media (max-width: 700px) {\n\n  .twame-posm-article {\n    padding:\n      0\n      15px\n      55px;\n  }\n\n  .twame-hero {\n    padding-top: 5px;\n    margin-bottom: 30px;\n  }\n\n  .twame-hero h1 {\n    font-size: 34px;\n\n    letter-spacing: -1px;\n  }\n\n  .twame-lead {\n    font-size: 17px;\n  }\n\n  .twame-toc {\n    padding: 21px;\n  }\n\n  .twame-content h2 {\n    margin-top: 52px;\n\n    font-size: 29px;\n  }\n\n  .twame-content h3 {\n    font-size: 22px;\n  }\n\n  .twame-cta {\n    margin-top: 55px;\n\n    padding: 40px 22px;\n\n    border-radius: 16px;\n  }\n\n  .twame-cta h2 {\n    font-size: 32px;\n  }\n\n}\n\n\/* =========================================================\n   ANCHOR\n   ========================================================= *\/\n\n[id] {\n  scroll-margin-top: 110px;\n}\n<\/style>\n\n\n<article class=\"twame-posm-article\">\n\n  <!-- =======================================================\n       TITLE\n       \u0110\u00c3 B\u1ece HERO IMAGE\n       ======================================================= -->\n\n  <header class=\"twame-hero\">\n\n    <h1>\n      B\u00e1o gi\u00e1 POSM tham kh\u1ea3o 2026 \u2013 Chi ph\u00ed s\u1ea3n xu\u1ea5t POSM bao nhi\u00eau?\n    <\/h1>\n\n    <p class=\"twame-lead\">\n      POSM (Point of Sales Materials), hay c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0\n      c\u00e1c v\u1eadt ph\u1ea9m qu\u1ea3ng c\u00e1o, tr\u01b0ng b\u00e0y v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i \u0111i\u1ec3m b\u00e1n,\n      l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong marketing, trade marketing, activation v\u00e0 b\u00e1n l\u1ebb.\n    <\/p>\n\n  <\/header>\n\n\n  <div class=\"twame-content\">\n\n\n    <!-- =======================================================\n         INTRO\n         ======================================================= -->\n\n    <p>\n      T\u1eeb nh\u1eefng v\u1eadt ph\u1ea9m nh\u1ecf nh\u01b0\n      <strong>wobbler, shelf talker, hanger, poster<\/strong>\n      cho \u0111\u1ebfn <strong>standee, display, k\u1ec7 tr\u01b0ng b\u00e0y v\u00e0 booth activation<\/strong>,\n      m\u1ed7i lo\u1ea1i POSM c\u00f3 m\u1ee9c chi ph\u00ed kh\u00e1c nhau t\u00f9y theo v\u1eadt li\u1ec7u,\n      k\u00edch th\u01b0\u1edbc, s\u1ed1 l\u01b0\u1ee3ng, k\u1ef9 thu\u1eadt gia c\u00f4ng v\u00e0 y\u00eau c\u1ea7u tri\u1ec3n khai.\n    <\/p>\n\n    <p>\n      V\u1eady <strong>s\u1ea3n xu\u1ea5t POSM gi\u00e1 bao nhi\u00eau?<\/strong>\n      Trong b\u00e0i vi\u1ebft n\u00e0y, Twame t\u1ed5ng h\u1ee3p b\u1ea3ng gi\u00e1 POSM tham kh\u1ea3o 2026\n      \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 c\u01a1 s\u1edf d\u1ef1 tr\u00f9 ng\u00e2n s\u00e1ch tr\u01b0\u1edbc khi tri\u1ec3n khai.\n    <\/p>\n\n\n    <div class=\"twame-highlight\">\n\n      <p>\n        <strong>L\u01b0u \u00fd:<\/strong>\n        M\u1ee9c gi\u00e1 d\u01b0\u1edbi \u0111\u00e2y ch\u1ec9 mang t\u00ednh tham kh\u1ea3o.\n        Gi\u00e1 th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo thi\u1ebft k\u1ebf, k\u00edch th\u01b0\u1edbc, v\u1eadt li\u1ec7u,\n        s\u1ed1 l\u01b0\u1ee3ng, k\u1ef9 thu\u1eadt in \u2013 gia c\u00f4ng, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 y\u00eau c\u1ea7u thi c\u00f4ng\n        c\u1ee7a t\u1eebng d\u1ef1 \u00e1n.\n      <\/p>\n\n    <\/div>\n\n\n    <!-- =======================================================\n         TOC\n         ======================================================= -->\n\n    <nav class=\"twame-toc\" aria-label=\"M\u1ee5c l\u1ee5c b\u00e0i vi\u1ebft\">\n\n      <div class=\"twame-toc-title\">\n        Trong b\u00e0i vi\u1ebft\n      <\/div>\n\n      <ol>\n\n        <li>\n          <a href=\"#posm-la-gi\">\n            POSM l\u00e0 g\u00ec?\n          <\/a>\n        <\/li>\n\n        <li>\n          <a href=\"#bang-gia-posm\">\n            B\u1ea3ng gi\u00e1 POSM tham kh\u1ea3o 2026\n          <\/a>\n        <\/li>\n\n        <li>\n          <a href=\"#gia-posm-giay\">\n            Gi\u00e1 POSM gi\u1ea5y\n          <\/a>\n        <\/li>\n\n        <li>\n          <a href=\"#gia-mica-formex\">\n            Gi\u00e1 POSM mica v\u00e0 Formex\n          <\/a>\n        <\/li>\n\n        <li>\n          <a href=\"#gia-display\">\n            Chi ph\u00ed l\u00e0m Display tr\u01b0ng b\u00e0y\n          <\/a>\n        <\/li>\n\n        <li>\n          <a href=\"#gia-booth\">\n            Chi ph\u00ed l\u00e0m Booth qu\u1ea3ng c\u00e1o\n          <\/a>\n        <\/li>\n\n        <li>\n          <a href=\"#chi-phi-thi-cong\">\n            Chi ph\u00ed thi c\u00f4ng POSM\n          <\/a>\n        <\/li>\n\n        <li>\n          <a href=\"#yeu-to-gia\">\n            Nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 POSM\n          <\/a>\n        <\/li>\n\n        <li>\n          <a href=\"#toi-uu-chi-phi\">\n            C\u00e1ch t\u1ed1i \u01b0u chi ph\u00ed POSM\n          <\/a>\n        <\/li>\n\n        <li>\n          <a href=\"#quy-trinh-twame\">\n            Quy tr\u00ecnh s\u1ea3n xu\u1ea5t POSM t\u1ea1i Twame\n          <\/a>\n        <\/li>\n\n        <li>\n          <a href=\"#faq-posm\">\n            FAQ v\u1ec1 gi\u00e1 POSM\n          <\/a>\n        <\/li>\n\n      <\/ol>\n\n    <\/nav>\n\n\n    <!-- =======================================================\n         POSM L\u00c0 G\u00cc\n         ======================================================= -->\n\n    <section id=\"posm-la-gi\">\n\n      <h2>POSM l\u00e0 g\u00ec?<\/h2>\n\n      <p>\n        POSM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a\n        <strong>Point of Sales Materials<\/strong>,\n        th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 c\u00e1c v\u1eadt ph\u1ea9m h\u1ed7 tr\u1ee3 truy\u1ec1n th\u00f4ng,\n        qu\u1ea3ng c\u00e1o v\u00e0 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m t\u1ea1i \u0111i\u1ec3m b\u00e1n.\n      <\/p>\n\n      <p>\n        N\u00f3i \u0111\u01a1n gi\u1ea3n h\u01a1n, POSM l\u00e0 nh\u1eefng v\u1eadt ph\u1ea9m gi\u00fap th\u01b0\u01a1ng hi\u1ec7u\n        n\u1ed5i b\u1eadt v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng ngay t\u1ea1i n\u01a1i s\u1ea3n ph\u1ea9m\n        \u0111\u01b0\u1ee3c tr\u01b0ng b\u00e0y ho\u1eb7c b\u00e1n ra.\n      <\/p>\n\n\n      <!-- \u1ea2NH 1 - THAY \u1ea2NH T\u1ea0I \u0110\u00c2Y -->\n\n      <figure class=\"twame-figure\">\n\n        <img decoding=\"async\"\n          src=\"https:\/\/placehold.co\/1200x650\/eaeaea\/777?text=POSM+LA+GI\"\n          alt=\"POSM l\u00e0 g\u00ec \u2013 c\u00e1c v\u1eadt ph\u1ea9m qu\u1ea3ng c\u00e1o v\u00e0 tr\u01b0ng b\u00e0y t\u1ea1i \u0111i\u1ec3m b\u00e1n\"\n          loading=\"lazy\"\n        >\n\n        <figcaption>\n          POSM gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u0111i\u1ec3m ch\u1ea1m tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n.\n        <\/figcaption>\n\n      <\/figure>\n\n\n      <p>\n        M\u1ed9t s\u1ed1 POSM quen thu\u1ed9c c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn:\n      <\/p>\n\n      <p>\n        <strong>\n          Poster, Standee, Wobbler, Shelf Talker, Hanger,\n          Dangler, Tent Card, Display carton, K\u1ec7 tr\u01b0ng b\u00e0y,\n          Booth sampling v\u00e0 Booth activation.\n        <\/strong>\n      <\/p>\n\n      <p>\n        POSM c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ea1i si\u00eau th\u1ecb, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i,\n        showroom, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, nh\u00e0 thu\u1ed1c, c\u1eeda h\u00e0ng chuy\u00ean doanh,\n        s\u1ef1 ki\u1ec7n v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng activation.\n      <\/p>\n\n    <\/section>\n\n\n    <!-- =======================================================\n         B\u1ea2NG GI\u00c1\n         ======================================================= -->\n\n    <section id=\"bang-gia-posm\">\n\n      <h2>B\u1ea3ng gi\u00e1 POSM tham kh\u1ea3o 2026<\/h2>\n\n      <p>\n        Chi ph\u00ed s\u1ea3n xu\u1ea5t POSM ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o lo\u1ea1i v\u1eadt ph\u1ea9m\n        v\u00e0 quy m\u00f4 tri\u1ec3n khai. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ee9c ng\u00e2n s\u00e1ch tham kh\u1ea3o\n        \u0111\u01b0\u1ee3c chia theo nh\u1eefng nh\u00f3m POSM ph\u1ed5 bi\u1ebfn.\n      <\/p>\n\n\n      <div class=\"twame-price-wrapper\">\n\n        <table class=\"twame-price-table\">\n\n          <thead>\n\n            <tr>\n              <th>Nh\u00f3m POSM<\/th>\n              <th>H\u1ea1ng m\u1ee5c<\/th>\n              <th>\u0110\u01a1n v\u1ecb<\/th>\n              <th>Kho\u1ea3ng gi\u00e1 tham kh\u1ea3o<\/th>\n            <\/tr>\n\n          <\/thead>\n\n\n          <tbody>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">POSM gi\u1ea5y<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Wobbler gi\u1ea5y<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">C\u00e1i<\/td>\n              <td data-label=\"Gi\u00e1\">5.000 \u2013 18.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">POSM gi\u1ea5y<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Shelf Talker<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">C\u00e1i<\/td>\n              <td data-label=\"Gi\u00e1\">8.000 \u2013 30.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">POSM gi\u1ea5y<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Hanger \/ Dangler<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">C\u00e1i<\/td>\n              <td data-label=\"Gi\u00e1\">8.000 \u2013 40.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">POSM gi\u1ea5y<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Tent Card<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">C\u00e1i<\/td>\n              <td data-label=\"Gi\u00e1\">10.000 \u2013 50.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">POSM gi\u1ea5y<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Poster<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">T\u1ea5m<\/td>\n              <td data-label=\"Gi\u00e1\">20.000 \u2013 150.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">POSM gi\u1ea5y<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Standee gi\u1ea5y \/ carton<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">B\u1ed9<\/td>\n              <td data-label=\"Gi\u00e1\">80.000 \u2013 300.000\u0111<\/td>\n            <\/tr>\n\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Mica \u2013 Formex<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Hanger Formex<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">C\u00e1i<\/td>\n              <td data-label=\"Gi\u00e1\">15.000 \u2013 60.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Mica \u2013 Formex<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Shelf Talker Formex<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">C\u00e1i<\/td>\n              <td data-label=\"Gi\u00e1\">20.000 \u2013 80.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Mica \u2013 Formex<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Poster Formex<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">T\u1ea5m<\/td>\n              <td data-label=\"Gi\u00e1\">50.000 \u2013 250.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Mica \u2013 Formex<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">B\u1ea3ng mica \u0111\u1ec3 b\u00e0n<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">B\u1ed9<\/td>\n              <td data-label=\"Gi\u00e1\">70.000 \u2013 300.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Mica \u2013 Formex<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Standee Formex<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">B\u1ed9<\/td>\n              <td data-label=\"Gi\u00e1\">180.000 \u2013 700.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Mica \u2013 Formex<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">K\u1ec7 mica nh\u1ecf<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">B\u1ed9<\/td>\n              <td data-label=\"Gi\u00e1\">150.000 \u2013 800.000\u0111<\/td>\n            <\/tr>\n\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Display<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Display carton nh\u1ecf<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">B\u1ed9<\/td>\n              <td data-label=\"Gi\u00e1\">150.000 \u2013 500.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Display<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Display carton trung<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">B\u1ed9<\/td>\n              <td data-label=\"Gi\u00e1\">400.000 \u2013 1.500.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Display<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Display Formex \/ PVC<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">B\u1ed9<\/td>\n              <td data-label=\"Gi\u00e1\">500.000 \u2013 3.000.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Display<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Display mica<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">B\u1ed9<\/td>\n              <td data-label=\"Gi\u00e1\">800.000 \u2013 5.000.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Display<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">K\u1ec7 tr\u01b0ng b\u00e0y POSM<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">B\u1ed9<\/td>\n              <td data-label=\"Gi\u00e1\">1.500.000 \u2013 8.000.000\u0111+<\/td>\n            <\/tr>\n\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Booth<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Booth sampling c\u01a1 b\u1ea3n<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">B\u1ed9<\/td>\n              <td data-label=\"Gi\u00e1\">1.500.000 \u2013 3.500.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Booth<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Booth sampling c\u00f3 \u0111\u00e8n \/ ph\u1ee5 ki\u1ec7n<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">B\u1ed9<\/td>\n              <td data-label=\"Gi\u00e1\">3.000.000 \u2013 8.000.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Booth<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Booth activation ti\u00eau chu\u1ea9n<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">B\u1ed9<\/td>\n              <td data-label=\"Gi\u00e1\">15.000.000 \u2013 45.000.000\u0111+<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Booth<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Booth custom theo concept<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">B\u1ed9<\/td>\n              <td data-label=\"Gi\u00e1\">30.000.000 \u2013 100.000.000\u0111+<\/td>\n            <\/tr>\n\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Thi c\u00f4ng<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">L\u1eafp \u0111\u1eb7t POSM nh\u1ecf<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">\u0110i\u1ec3m<\/td>\n              <td data-label=\"Gi\u00e1\">100.000 \u2013 500.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Thi c\u00f4ng<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">L\u1eafp \u0111\u1eb7t display \/ k\u1ec7<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">\u0110i\u1ec3m<\/td>\n              <td data-label=\"Gi\u00e1\">300.000 \u2013 1.500.000\u0111<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Thi c\u00f4ng<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Thi c\u00f4ng booth<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">\u0110i\u1ec3m<\/td>\n              <td data-label=\"Gi\u00e1\">1.500.000 \u2013 5.000.000\u0111+<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Thi c\u00f4ng<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Thi c\u00f4ng activation<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">G\u00f3i<\/td>\n              <td data-label=\"Gi\u00e1\">3.000.000 \u2013 15.000.000\u0111+<\/td>\n            <\/tr>\n\n            <tr>\n              <td data-label=\"Nh\u00f3m POSM\">Thi c\u00f4ng<\/td>\n              <td data-label=\"H\u1ea1ng m\u1ee5c\">Roll-out nhi\u1ec1u \u0111i\u1ec3m<\/td>\n              <td data-label=\"\u0110\u01a1n v\u1ecb\">D\u1ef1 \u00e1n<\/td>\n              <td data-label=\"Gi\u00e1\">B\u00e1o gi\u00e1 theo ph\u1ea1m vi<\/td>\n            <\/tr>\n\n          <\/tbody>\n\n        <\/table>\n\n      <\/div>\n\n      <p class=\"twame-price-note\">\n        * Gi\u00e1 trong b\u1ea3ng ch\u1ec9 mang t\u00ednh tham kh\u1ea3o v\u00e0 kh\u00f4ng ph\u1ea3i b\u00e1o gi\u00e1 ch\u00ednh th\u1ee9c cho t\u1eebng d\u1ef1 \u00e1n.\n      <\/p>\n\n    <\/section>\n\n\n    <!-- =======================================================\n         POSM GI\u1ea4Y\n         ======================================================= -->\n\n    <section id=\"gia-posm-giay\">\n\n      <h2>Gi\u00e1 POSM gi\u1ea5y bao nhi\u00eau?<\/h2>\n\n      <p>\n        POSM gi\u1ea5y th\u01b0\u1eddng l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho c\u00e1c chi\u1ebfn d\u1ecbch c\u1ea7n\n        s\u1ea3n xu\u1ea5t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, tri\u1ec3n khai nhanh v\u00e0 t\u1ed1i \u01b0u chi ph\u00ed.\n      <\/p>\n\n      <h3>Wobbler<\/h3>\n\n      <p>\n        Wobbler th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1eafn tr\u00ean k\u1ec7 h\u00e0ng \u0111\u1ec3 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n\n        v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ch\u00fa \u00fd \u0111\u1ebfn s\u1ea3n ph\u1ea9m.\n      <\/p>\n\n      <p>\n        <strong>Gi\u00e1 tham kh\u1ea3o: 5.000 \u2013 18.000\u0111\/c\u00e1i.<\/strong>\n      <\/p>\n\n\n      <!-- \u1ea2NH 2 -->\n\n      <figure class=\"twame-figure\">\n\n        <img decoding=\"async\"\n          src=\"https:\/\/placehold.co\/1200x650\/eaeaea\/777?text=WOBBLER+%2F+SHELF+TALKER\"\n          alt=\"Wobbler v\u00e0 Shelf Talker POSM gi\u1ea5y t\u1ea1i \u0111i\u1ec3m b\u00e1n\"\n          loading=\"lazy\"\n        >\n\n        <figcaption>\n          Wobbler v\u00e0 Shelf Talker l\u00e0 nh\u1eefng POSM nh\u1ecf g\u1ecdn th\u01b0\u1eddng d\u00f9ng t\u1ea1i khu v\u1ef1c k\u1ec7 h\u00e0ng.\n        <\/figcaption>\n\n      <\/figure>\n\n\n      <h3>Shelf Talker<\/h3>\n\n      <p>\n        Shelf Talker \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i khu v\u1ef1c k\u1ec7 h\u00e0ng,\n        th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m ho\u1eb7c truy\u1ec1n t\u1ea3i th\u00f4ng tin khuy\u1ebfn m\u00e3i.\n      <\/p>\n\n      <p>\n        <strong>Gi\u00e1 tham kh\u1ea3o: 8.000 \u2013 30.000\u0111\/c\u00e1i.<\/strong>\n      <\/p>\n\n\n      <h3>Hanger \/ Dangler<\/h3>\n\n      <p>\n        Hanger v\u00e0 Dangler \u0111\u01b0\u1ee3c treo t\u1ea1i k\u1ec7, tr\u1ea7n ho\u1eb7c khu v\u1ef1c b\u00e1n h\u00e0ng\n        \u0111\u1ec3 t\u1ea1o nh\u1eadn di\u1ec7n t\u1eeb kho\u1ea3ng c\u00e1ch xa h\u01a1n.\n      <\/p>\n\n      <p>\n        <strong>Gi\u00e1 tham kh\u1ea3o: 8.000 \u2013 40.000\u0111\/c\u00e1i.<\/strong>\n      <\/p>\n\n\n      <h3>Display carton<\/h3>\n\n      <p>\n        Display carton \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 v\u1eeba tr\u01b0ng b\u00e0y v\u1eeba ch\u1ee9a s\u1ea3n ph\u1ea9m.\n        Gi\u00e1 tham kh\u1ea3o kho\u1ea3ng\n        <strong>150.000 \u2013 1.500.000\u0111\/b\u1ed9<\/strong>,\n        t\u00f9y k\u00edch th\u01b0\u1edbc, k\u1ebft c\u1ea5u v\u00e0 s\u1ed1 l\u01b0\u1ee3ng.\n      <\/p>\n\n    <\/section>\n\n\n    <!-- =======================================================\n         MICA FORMEX\n         ======================================================= -->\n\n    <section id=\"gia-mica-formex\">\n\n      <h2>Gi\u00e1 POSM mica v\u00e0 Formex bao nhi\u00eau?<\/h2>\n\n      <p>\n        Mica v\u00e0 Formex th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi POSM c\u1ea7n c\u00f3 \u0111\u1ed9 c\u1ee9ng,\n        h\u00ecnh th\u1ee9c ho\u00e0n thi\u1ec7n cao h\u01a1n ho\u1eb7c kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng l\u00e2u h\u01a1n\n        so v\u1edbi m\u1ed9t s\u1ed1 v\u1eadt ph\u1ea9m gi\u1ea5y.\n      <\/p>\n\n      <p>\n        C\u00e1c \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn g\u1ed3m:\n        <strong>\n          k\u1ec7 mica, b\u1ea3ng mica, standee, shelf talker,\n          hanger, display v\u00e0 b\u1ea3ng th\u00f4ng tin s\u1ea3n ph\u1ea9m.\n        <\/strong>\n      <\/p>\n\n\n      <!-- \u1ea2NH 3 -->\n\n      <figure class=\"twame-figure\">\n\n        <img decoding=\"async\"\n          src=\"https:\/\/placehold.co\/1200x650\/eaeaea\/777?text=MICA+%26+FORMEX+POSM\"\n          alt=\"POSM mica v\u00e0 Formex d\u00f9ng cho tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m\"\n          loading=\"lazy\"\n        >\n\n        <figcaption>\n          POSM mica v\u00e0 Formex ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u h\u1ea1ng m\u1ee5c tr\u01b0ng b\u00e0y c\u1ea7n \u0111\u1ed9 c\u1ee9ng v\u00e0 \u0111\u1ed9 ho\u00e0n thi\u1ec7n.\n        <\/figcaption>\n\n      <\/figure>\n\n\n      <p>\n        Gi\u00e1 s\u1ea3n ph\u1ea9m ho\u00e0n thi\u1ec7n c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb v\u00e0i ch\u1ee5c ngh\u00ecn\n        \u0111\u1ebfn v\u00e0i tri\u1ec7u \u0111\u1ed3ng t\u00f9y k\u00edch th\u01b0\u1edbc, \u0111\u1ed9 d\u00e0y v\u1eadt li\u1ec7u,\n        ph\u01b0\u01a1ng ph\u00e1p in, c\u1eaft CNC\/laser, u\u1ed1n, d\u00e1n v\u00e0 c\u00e1c chi ti\u1ebft gia c\u00f4ng.\n      <\/p>\n\n\n      <div class=\"twame-highlight\">\n\n        <p>\n          V\u1edbi POSM mica \u2013 Formex, kh\u00f4ng n\u00ean ch\u1ec9 d\u1ef1a v\u00e0o di\u1ec7n t\u00edch v\u1eadt li\u1ec7u\n          \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 th\u00e0nh ph\u1ea9m. C\u1ea7n t\u00ednh c\u1ea3 ph\u1ea7n in \u1ea5n,\n          gia c\u00f4ng, k\u1ebft c\u1ea5u v\u00e0 ho\u00e0n thi\u1ec7n.\n        <\/p>\n\n      <\/div>\n\n    <\/section>\n\n\n    <!-- =======================================================\n         DISPLAY\n         ======================================================= -->\n\n    <section id=\"gia-display\">\n\n      <h2>Chi ph\u00ed l\u00e0m Display tr\u01b0ng b\u00e0y<\/h2>\n\n      <p>\n        Display l\u00e0 nh\u00f3m POSM c\u00f3 m\u1ee9c \u0111\u1ed9 t\u00f9y bi\u1ebfn cao.\n        M\u1ed9t display \u0111\u01a1n gi\u1ea3n b\u1eb1ng carton c\u00f3 th\u1ec3 c\u00f3 ng\u00e2n s\u00e1ch v\u00e0i tr\u0103m ngh\u00ecn \u0111\u1ed3ng,\n        trong khi h\u1ec7 th\u1ed1ng display b\u1eb1ng mica, Formex, PVC, kim lo\u1ea1i\n        ho\u1eb7c k\u1ebft h\u1ee3p nhi\u1ec1u v\u1eadt li\u1ec7u c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 l\u00ean \u0111\u1ebfn h\u00e0ng tri\u1ec7u \u0111\u1ed3ng\n        ho\u1eb7c cao h\u01a1n.\n      <\/p>\n\n\n      <!-- \u1ea2NH 4 -->\n\n      <figure class=\"twame-figure\">\n\n        <img decoding=\"async\"\n          src=\"https:\/\/placehold.co\/1200x650\/eaeaea\/777?text=DISPLAY+TRUNG+BAY\"\n          alt=\"Display POSM tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 \u0111i\u1ec3m b\u00e1n\"\n          loading=\"lazy\"\n        >\n\n        <figcaption>\n          Display gi\u00fap t\u1ed5 ch\u1ee9c s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i khu v\u1ef1c b\u00e1n h\u00e0ng.\n        <\/figcaption>\n\n      <\/figure>\n\n\n      <p>\n        C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 g\u1ed3m:\n      <\/p>\n\n      <p>\n        <strong>\n          K\u00edch th\u01b0\u1edbc \u2192 s\u1ed1 t\u1ea7ng \u2192 t\u1ea3i tr\u1ecdng s\u1ea3n ph\u1ea9m \u2192\n          v\u1eadt li\u1ec7u \u2192 k\u1ebft c\u1ea5u \u2192 k\u1ef9 thu\u1eadt gia c\u00f4ng \u2192\n          in \u1ea5n \u2192 ho\u00e0n thi\u1ec7n.\n        <\/strong>\n      <\/p>\n\n      <p>\n        V\u1edbi display custom, Twame khuy\u1ebfn ngh\u1ecb n\u00ean ph\u00e1t tri\u1ec3n\n        mockup ho\u1eb7c prototype tr\u01b0\u1edbc khi s\u1ea3n xu\u1ea5t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn\n        \u0111\u1ec3 ki\u1ec3m tra k\u00edch th\u01b0\u1edbc, \u0111\u1ed9 ch\u1eafc ch\u1eafn, kh\u1ea3 n\u0103ng \u0111\u1eb7t s\u1ea3n ph\u1ea9m\n        v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi kh\u00f4ng gian th\u1ef1c t\u1ebf.\n      <\/p>\n\n    <\/section>\n\n\n    <!-- =======================================================\n         BOOTH\n         ======================================================= -->\n\n    <section id=\"gia-booth\">\n\n      <h2>Chi ph\u00ed l\u00e0m Booth qu\u1ea3ng c\u00e1o<\/h2>\n\n      <p>\n        Booth l\u00e0 m\u1ed9t d\u1ea1ng POSM c\u00f3 quy m\u00f4 l\u1edbn h\u01a1n,\n        th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho sampling, activation,\n        product launch, roadshow, event t\u1ea1i \u0111i\u1ec3m b\u00e1n\n        v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.\n      <\/p>\n\n\n      <!-- \u1ea2NH 5 -->\n\n      <figure class=\"twame-figure\">\n\n        <img decoding=\"async\"\n          src=\"https:\/\/placehold.co\/1200x650\/eaeaea\/777?text=BOOTH+ACTIVATION\"\n          alt=\"Booth activation v\u00e0 booth sampling POSM t\u1ea1i \u0111i\u1ec3m b\u00e1n\"\n          loading=\"lazy\"\n        >\n\n        <figcaption>\n          Booth c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p tr\u01b0ng b\u00e0y, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.\n        <\/figcaption>\n\n      <\/figure>\n\n\n      <p>\n        M\u1ed9t booth sampling nh\u1ecf v\u00e0 c\u1ea5u t\u1ea1o \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb\n        kho\u1ea3ng <strong>1,5 \u2013 3,5 tri\u1ec7u \u0111\u1ed3ng<\/strong>,\n        trong khi booth activation custom theo concept\n        c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn h\u00e0ng ch\u1ee5c ho\u1eb7c h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u1ed3ng t\u00f9y quy m\u00f4.\n      <\/p>\n\n      <p>\n        Chi ph\u00ed booth th\u01b0\u1eddng bao g\u1ed3m:\n        <strong>\n          concept + thi\u1ebft k\u1ebf + k\u1ebft c\u1ea5u + v\u1eadt li\u1ec7u + in \u1ea5n +\n          \u00e1nh s\u00e1ng + n\u1ed9i th\u1ea5t\/ph\u1ee5 ki\u1ec7n + v\u1eadn chuy\u1ec3n +\n          l\u1eafp \u0111\u1eb7t + th\u00e1o d\u1ee1.\n        <\/strong>\n      <\/p>\n\n    <\/section>\n\n\n    <!-- =======================================================\n         THI C\u00d4NG\n         ======================================================= -->\n\n    <section id=\"chi-phi-thi-cong\">\n\n      <h2>Chi ph\u00ed thi c\u00f4ng POSM bao nhi\u00eau?<\/h2>\n\n      <p>\n        S\u1ea3n xu\u1ea5t ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a d\u1ef1 \u00e1n POSM.\n        V\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch tri\u1ec3n khai t\u1ea1i nhi\u1ec1u c\u1eeda h\u00e0ng\n        ho\u1eb7c nhi\u1ec1u t\u1ec9nh th\u00e0nh, chi ph\u00ed thi c\u00f4ng v\u00e0 qu\u1ea3n l\u00fd \u0111i\u1ec3m\n        tri\u1ec3n khai c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh ngay t\u1eeb \u0111\u1ea7u.\n      <\/p>\n\n\n      <!-- \u1ea2NH 6 -->\n\n      <figure class=\"twame-figure\">\n\n        <img decoding=\"async\"\n          src=\"https:\/\/placehold.co\/1200x650\/eaeaea\/777?text=THI+CONG+POSM\"\n          alt=\"Thi c\u00f4ng POSM t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 \u0111i\u1ec3m b\u00e1n\"\n          loading=\"lazy\"\n        >\n\n        <figcaption>\n          Thi c\u00f4ng POSM c\u1ea7n t\u00ednh \u0111\u1ebfn v\u1eadn chuy\u1ec3n, l\u1eafp \u0111\u1eb7t, th\u00e1o d\u1ee1 v\u00e0 qu\u1ea3n l\u00fd nhi\u1ec1u \u0111i\u1ec3m.\n        <\/figcaption>\n\n      <\/figure>\n\n\n      <p>\n        Chi ph\u00ed thi c\u00f4ng c\u00f3 th\u1ec3 bao g\u1ed3m:\n      <\/p>\n\n      <p>\n        <strong>\n          V\u1eadn chuy\u1ec3n, b\u1ed1c x\u1ebfp, l\u1eafp \u0111\u1eb7t, th\u00e1o d\u1ee1,\n          nh\u00e2n s\u1ef1 k\u1ef9 thu\u1eadt, d\u1ee5ng c\u1ee5 thi c\u00f4ng,\n          qu\u1ea3n l\u00fd nhi\u1ec1u \u0111i\u1ec3m, ch\u1ee5p \u1ea3nh nghi\u1ec7m thu\n          v\u00e0 x\u1eed l\u00fd ph\u00e1t sinh t\u1ea1i \u0111i\u1ec3m b\u00e1n.\n        <\/strong>\n      <\/p>\n\n      <p>\n        Khi tri\u1ec3n khai h\u00e0ng ch\u1ee5c ho\u1eb7c h\u00e0ng tr\u0103m \u0111i\u1ec3m,\n        v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, th\u1eddi gian thi c\u00f4ng v\u00e0 ph\u01b0\u01a1ng \u00e1n logistics\n        c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn t\u1ed5ng ng\u00e2n s\u00e1ch.\n      <\/p>\n\n    <\/section>\n\n\n    <!-- =======================================================\n         Y\u1ebeU T\u1ed0 GI\u00c1\n         ======================================================= -->\n\n    <section id=\"yeu-to-gia\">\n\n      <h2>Nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh gi\u00e1 s\u1ea3n xu\u1ea5t POSM<\/h2>\n\n      <p>\n        Kh\u00f4ng c\u00f3 m\u1ed9t m\u1ee9c gi\u00e1 c\u1ed1 \u0111\u1ecbnh cho t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i POSM.\n        Th\u00f4ng th\u01b0\u1eddng, b\u00e1o gi\u00e1 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1.\n      <\/p>\n\n\n      <h3>1. Lo\u1ea1i POSM<\/h3>\n\n      <p>\n        Wobbler, standee, display v\u00e0 booth c\u00f3 c\u1ea5u t\u1ea1o ho\u00e0n to\u00e0n kh\u00e1c nhau\n        n\u00ean chi ph\u00ed c\u0169ng kh\u00e1c nhau.\n      <\/p>\n\n\n      <h3>2. K\u00edch th\u01b0\u1edbc<\/h3>\n\n      <p>\n        K\u00edch th\u01b0\u1edbc c\u00e0ng l\u1edbn th\u01b0\u1eddng k\u00e9o theo l\u01b0\u1ee3ng v\u1eadt li\u1ec7u,\n        th\u1eddi gian s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn chuy\u1ec3n t\u0103ng.\n      <\/p>\n\n\n      <h3>3. V\u1eadt li\u1ec7u<\/h3>\n\n      <p>\n        Gi\u1ea5y, carton, Formex, mica, PVC, kim lo\u1ea1i,\n        g\u1ed7 ho\u1eb7c v\u1eadt li\u1ec7u k\u1ebft h\u1ee3p s\u1ebd t\u1ea1o ra c\u00e1c m\u1ee9c chi ph\u00ed kh\u00e1c nhau.\n      <\/p>\n\n\n      <h3>4. S\u1ed1 l\u01b0\u1ee3ng<\/h3>\n\n      <p>\n        S\u1ea3n xu\u1ea5t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn th\u01b0\u1eddng gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed tr\u00ean m\u1ed7i s\u1ea3n ph\u1ea9m\n        nh\u1edd vi\u1ec7c ph\u00e2n b\u1ed5 chi ph\u00ed setup v\u00e0 s\u1ea3n xu\u1ea5t.\n      <\/p>\n\n\n      <h3>5. K\u1ef9 thu\u1eadt gia c\u00f4ng<\/h3>\n\n      <p>\n        B\u1ebf, c\u1eaft laser, CNC, u\u1ed1n, d\u00e1n, in UV, c\u00e1n m\u00e0ng,\n        s\u01a1n, l\u1eafp r\u00e1p ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ho\u00e0n thi\u1ec7n \u0111\u1eb7c bi\u1ec7t\n        \u0111\u1ec1u c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 th\u00e0nh.\n      <\/p>\n\n\n      <h3>6. M\u1ee9c \u0111\u1ed9 ho\u00e0n thi\u1ec7n<\/h3>\n\n      <p>\n        M\u1ed9t POSM \u0111\u01a1n gi\u1ea3n v\u00e0 m\u1ed9t POSM custom nhi\u1ec1u chi ti\u1ebft\n        s\u1ebd c\u00f3 y\u00eau c\u1ea7u s\u1ea3n xu\u1ea5t ho\u00e0n to\u00e0n kh\u00e1c nhau.\n      <\/p>\n\n\n      <h3>7. V\u1eadn chuy\u1ec3n v\u00e0 thi c\u00f4ng<\/h3>\n\n      <p>\n        \u0110\u1eb7c bi\u1ec7t v\u1edbi booth v\u00e0 display k\u00edch th\u01b0\u1edbc l\u1edbn,\n        v\u1eadn chuy\u1ec3n v\u00e0 l\u1eafp \u0111\u1eb7t c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3\n        trong t\u1ed5ng ng\u00e2n s\u00e1ch.\n      <\/p>\n\n    <\/section>\n\n\n    <!-- =======================================================\n         T\u1ed0I \u01afU\n         ======================================================= -->\n\n    <section id=\"toi-uu-chi-phi\">\n\n      <h2>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed s\u1ea3n xu\u1ea5t POSM?<\/h2>\n\n      <p>\n        T\u1ed1i \u01b0u chi ph\u00ed kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ch\u1ecdn v\u1eadt li\u1ec7u r\u1ebb nh\u1ea5t.\n        M\u1ed9t ph\u01b0\u01a1ng \u00e1n POSM hi\u1ec7u qu\u1ea3 c\u1ea7n c\u00e2n b\u1eb1ng gi\u1eefa:\n      <\/p>\n\n      <p>\n        <strong>\n          Chi ph\u00ed + th\u1ea9m m\u1ef9 + \u0111\u1ed9 b\u1ec1n + c\u00f4ng n\u0103ng +\n          kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t + tr\u1ea3i nghi\u1ec7m t\u1ea1i \u0111i\u1ec3m b\u00e1n.\n        <\/strong>\n      <\/p>\n\n\n      <h3>T\u1ed1i \u01b0u k\u1ebft c\u1ea5u ngay t\u1eeb giai \u0111o\u1ea1n thi\u1ebft k\u1ebf<\/h3>\n\n      <p>\n        Thi\u1ebft k\u1ebf c\u00e0ng \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n k\u1ef9 t\u1eeb \u0111\u1ea7u th\u00ec c\u00e0ng gi\u1ea3m nguy c\u01a1\n        ph\u1ea3i ch\u1ec9nh s\u1eeda ho\u1eb7c thay \u0111\u1ed5i k\u1ebft c\u1ea5u khi s\u1ea3n xu\u1ea5t.\n      <\/p>\n\n\n      <h3>Ch\u1ecdn v\u1eadt li\u1ec7u theo th\u1eddi gian s\u1eed d\u1ee5ng<\/h3>\n\n      <p>\n        Kh\u00f4ng ph\u1ea3i chi\u1ebfn d\u1ecbch n\u00e0o c\u0169ng c\u1ea7n v\u1eadt li\u1ec7u cao c\u1ea5p.\n        POSM d\u00f9ng trong v\u00e0i ng\u00e0y, v\u00e0i tu\u1ea7n v\u00e0 POSM s\u1eed d\u1ee5ng d\u00e0i h\u1ea1n\n        n\u00ean c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u1eadt li\u1ec7u kh\u00e1c nhau.\n      <\/p>\n\n\n      <h3>S\u1ea3n xu\u1ea5t theo batch<\/h3>\n\n      <p>\n        V\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, vi\u1ec7c gom s\u1ea3n xu\u1ea5t theo batch\n        c\u00f3 th\u1ec3 gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed setup v\u00e0 gia c\u00f4ng.\n      <\/p>\n\n\n      <h3>Thi\u1ebft k\u1ebf cho logistics<\/h3>\n\n      <p>\n        M\u1ed9t display \u0111\u1eb9p nh\u01b0ng kh\u00f3 \u0111\u00f3ng g\u00f3i, kh\u00f3 v\u1eadn chuy\u1ec3n\n        ho\u1eb7c kh\u00f3 l\u1eafp \u0111\u1eb7t c\u00f3 th\u1ec3 l\u00e0m t\u1ed5ng chi ph\u00ed t\u0103ng \u0111\u00e1ng k\u1ec3.\n      <\/p>\n\n    <\/section>\n\n\n    <!-- =======================================================\n         QUY TR\u00ccNH TWAME\n         ======================================================= -->\n\n    <section id=\"quy-trinh-twame\">\n\n      <h2>Quy tr\u00ecnh s\u1ea3n xu\u1ea5t POSM t\u1ea1i Twame<\/h2>\n\n      <p>\n        T\u1ea1i Twame, POSM \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn nh\u01b0 m\u1ed9t quy tr\u00ecnh k\u1ebft n\u1ed1i\n        gi\u1eefa <strong>Creative v\u00e0 Production<\/strong>,\n        thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ho\u1ea1t \u0111\u1ed9ng in \u1ea5n ho\u1eb7c gia c\u00f4ng.\n      <\/p>\n\n\n      <!-- \u1ea2NH 7 -->\n\n      <figure class=\"twame-figure\">\n\n        <img decoding=\"async\"\n          src=\"https:\/\/placehold.co\/1200x650\/eaeaea\/777?text=TWAME+POSM+PRODUCTION\"\n          alt=\"Quy tr\u00ecnh thi\u1ebft k\u1ebf s\u1ea3n xu\u1ea5t v\u00e0 thi c\u00f4ng POSM t\u1ea1i Twame\"\n          loading=\"lazy\"\n        >\n\n        <figcaption>\n          T\u1eeb \u00fd t\u01b0\u1edfng, thi\u1ebft k\u1ebf \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 tri\u1ec3n khai th\u1ef1c t\u1ebf.\n        <\/figcaption>\n\n      <\/figure>\n\n\n      <div class=\"twame-process\">\n\n\n        <div class=\"twame-process-item\">\n\n          <div class=\"twame-process-number\">01<\/div>\n\n          <h3>Brief<\/h3>\n\n          <p>\n            X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, s\u1ea3n ph\u1ea9m, \u0111\u1ed1i t\u01b0\u1ee3ng,\n            \u0111i\u1ec3m tri\u1ec3n khai v\u00e0 ng\u00e2n s\u00e1ch.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"twame-process-item\">\n\n          <div class=\"twame-process-number\">02<\/div>\n\n          <h3>Concept<\/h3>\n\n          <p>\n            Ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng v\u00e0 visual ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"twame-process-item\">\n\n          <div class=\"twame-process-number\">03<\/div>\n\n          <h3>Design<\/h3>\n\n          <p>\n            Chuy\u1ec3n concept th\u00e0nh thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t th\u1ef1c t\u1ebf.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"twame-process-item\">\n\n          <div class=\"twame-process-number\">04<\/div>\n\n          <h3>Material<\/h3>\n\n          <p>\n            T\u01b0 v\u1ea5n v\u1eadt li\u1ec7u, k\u00edch th\u01b0\u1edbc v\u00e0 ph\u01b0\u01a1ng \u00e1n gia c\u00f4ng.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"twame-process-item\">\n\n          <div class=\"twame-process-number\">05<\/div>\n\n          <h3>Prototype<\/h3>\n\n          <p>\n            Ki\u1ec3m tra m\u1eabu th\u1eed tr\u01b0\u1edbc khi s\u1ea3n xu\u1ea5t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"twame-process-item\">\n\n          <div class=\"twame-process-number\">06<\/div>\n\n          <h3>Production<\/h3>\n\n          <p>\n            S\u1ea3n xu\u1ea5t, in \u1ea5n v\u00e0 ho\u00e0n thi\u1ec7n theo ti\u00eau chu\u1ea9n.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"twame-process-item\">\n\n          <div class=\"twame-process-number\">07<\/div>\n\n          <h3>Installation<\/h3>\n\n          <p>\n            \u0110\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n v\u00e0 tri\u1ec3n khai t\u1ea1i \u0111i\u1ec3m b\u00e1n.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"twame-process-item\">\n\n          <div class=\"twame-process-number\">08<\/div>\n\n          <h3>Nghi\u1ec7m thu<\/h3>\n\n          <p>\n            Ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 ho\u00e0n thi\u1ec7n d\u1ef1 \u00e1n.\n          <\/p>\n\n        <\/div>\n\n\n      <\/div>\n\n\n      <p>\n        Quy tr\u00ecnh n\u00e0y gi\u00fap Twame k\u1ebft n\u1ed1i t\u1ed1t h\u01a1n gi\u1eefa \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o\n        v\u00e0 kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t th\u1ef1c t\u1ebf, h\u1ea1n ch\u1ebf c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh\n        trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai.\n      <\/p>\n\n    <\/section>\n\n\n    <!-- =======================================================\n         NG\u00c2N S\u00c1CH\n         ======================================================= -->\n\n    <section>\n\n      <h2>V\u00ec sao n\u00ean l\u1eadp ng\u00e2n s\u00e1ch POSM tr\u01b0\u1edbc khi thi\u1ebft k\u1ebf?<\/h2>\n\n      <p>\n        M\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn l\u00e0 thi\u1ebft k\u1ebf m\u1ed9t POSM r\u1ea5t \u0111\u1eb9p\n        tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi b\u1eaft \u0111\u1ea7u t\u00ednh chi ph\u00ed s\u1ea3n xu\u1ea5t.\n      <\/p>\n\n      <p>\n        C\u00e1ch l\u00e0m n\u00e0y d\u1ec5 d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng:\n      <\/p>\n\n      <p>\n        <strong>\n          Concept v\u01b0\u1ee3t ng\u00e2n s\u00e1ch \u2192 thay \u0111\u1ed5i v\u1eadt li\u1ec7u \u2192\n          thay \u0111\u1ed5i k\u1ebft c\u1ea5u \u2192 thay \u0111\u1ed5i thi\u1ebft k\u1ebf \u2192\n          k\u00e9o d\u00e0i th\u1eddi gian s\u1ea3n xu\u1ea5t.\n        <\/strong>\n      <\/p>\n\n      <p>\n        Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh ngay t\u1eeb \u0111\u1ea7u,\n        \u0111\u1ed9i ng\u0169 Creative v\u00e0 Production c\u00f3 th\u1ec3 c\u00f9ng t\u00ecm ra ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p h\u01a1n.\n      <\/p>\n\n\n      <div class=\"twame-highlight\">\n\n        <p>\n          M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e0m POSM r\u1ebb nh\u1ea5t.\n          M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra\n          <strong>\n            POSM ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi ng\u00e2n s\u00e1ch v\u00e0 m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch.\n          <\/strong>\n        <\/p>\n\n      <\/div>\n\n    <\/section>\n\n\n    <!-- =======================================================\n         TWAME\n         ======================================================= -->\n\n    <section>\n\n      <h2>Twame \u2013 Thi\u1ebft k\u1ebf, s\u1ea3n xu\u1ea5t v\u00e0 tri\u1ec3n khai POSM<\/h2>\n\n      <p>\n        T\u1ea1i <strong>Twame<\/strong>, ch\u00fang t\u00f4i k\u1ebft n\u1ed1i c\u00e1c b\u01b0\u1edbc t\u1eeb\n        <strong>\n          \u00fd t\u01b0\u1edfng, thi\u1ebft k\u1ebf, v\u1eadt li\u1ec7u, s\u1ea3n xu\u1ea5t \u0111\u1ebfn tri\u1ec3n khai th\u1ef1c t\u1ebf\n        <\/strong>\n        trong m\u1ed9t quy tr\u00ecnh xuy\u00ean su\u1ed1t.\n      <\/p>\n\n      <p>\n        T\u1eeb m\u1ed9t wobbler nh\u1ecf tr\u00ean k\u1ec7 h\u00e0ng \u0111\u1ebfn display,\n        booth activation hay h\u1ec7 th\u1ed1ng POSM tri\u1ec3n khai nhi\u1ec1u \u0111i\u1ec3m,\n        m\u1ed7i d\u1ef1 \u00e1n \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng gi\u1eefa\n        <strong>\u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t th\u1ef1c t\u1ebf.<\/strong>\n      <\/p>\n\n\n      <!-- \u1ea2NH 8 - N\u00caN THAY B\u1eb0NG PROJECT TH\u1eacT C\u1ee6A TWAME -->\n\n      <figure class=\"twame-figure\">\n\n        <img decoding=\"async\"\n          src=\"https:\/\/placehold.co\/1200x650\/eaeaea\/777?text=TWAME+REAL+PROJECT\"\n          alt=\"D\u1ef1 \u00e1n POSM th\u1ef1c t\u1ebf c\u1ee7a Twame\"\n          loading=\"lazy\"\n        >\n\n        <figcaption>\n          D\u1ef1 \u00e1n th\u1ef1c t\u1ebf c\u1ee7a Twame \u2013 thay b\u1eb1ng h\u00ecnh \u1ea3nh project th\u1ef1c t\u1ebf t\u1ea1i \u0111\u00e2y.\n        <\/figcaption>\n\n      <\/figure>\n\n\n      <p>\n        Ch\u00fang t\u00f4i tin r\u1eb1ng m\u1ed9t POSM t\u1ed1t kh\u00f4ng ch\u1ec9 c\u1ea7n \u0111\u1eb9p tr\u00ean b\u1ea3n thi\u1ebft k\u1ebf.\n      <\/p>\n\n      <p>\n        N\u00f3 c\u1ea7n:\n      <\/p>\n\n      <p>\n        <strong>\n          \u0110\u00fang nh\u1eadn di\u1ec7n.<br>\n          \u0110\u00fang c\u00f4ng n\u0103ng.<br>\n          \u0110\u00fang ng\u00e2n s\u00e1ch.<br>\n          \u0110\u00fang kh\u00f4ng gian.<br>\n          V\u00e0 \u0111\u00fang tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.\n        <\/strong>\n      <\/p>\n\n    <\/section>\n\n\n    <!-- =======================================================\n         FAQ\n         ======================================================= -->\n\n    <section id=\"faq-posm\">\n\n      <h2>FAQ \u2013 C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 gi\u00e1 POSM<\/h2>\n\n      <div class=\"twame-faq\">\n\n\n        <details>\n\n          <summary>\n            POSM gi\u00e1 bao nhi\u00eau?\n          <\/summary>\n\n          <div class=\"twame-faq-answer\">\n\n            <p>\n              Gi\u00e1 POSM ph\u1ee5 thu\u1ed9c v\u00e0o lo\u1ea1i s\u1ea3n ph\u1ea9m, k\u00edch th\u01b0\u1edbc,\n              v\u1eadt li\u1ec7u, s\u1ed1 l\u01b0\u1ee3ng, k\u1ef9 thu\u1eadt gia c\u00f4ng v\u00e0 y\u00eau c\u1ea7u tri\u1ec3n khai.\n              C\u00e1c v\u1eadt ph\u1ea9m nh\u1ecf c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 t\u1eeb v\u00e0i ngh\u00ecn \u0111\u1ebfn v\u00e0i ch\u1ee5c ngh\u00ecn \u0111\u1ed3ng,\n              trong khi display v\u00e0 booth c\u00f3 th\u1ec3 c\u00f3 chi ph\u00ed t\u1eeb v\u00e0i tr\u0103m ngh\u00ecn\n              \u0111\u1ebfn h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u1ed3ng ho\u1eb7c cao h\u01a1n.\n            <\/p>\n\n          <\/div>\n\n        <\/details>\n\n\n        <details>\n\n          <summary>\n            Lo\u1ea1i POSM n\u00e0o c\u00f3 chi ph\u00ed th\u1ea5p nh\u1ea5t?\n          <\/summary>\n\n          <div class=\"twame-faq-answer\">\n\n            <p>\n              C\u00e1c POSM gi\u1ea5y nh\u01b0 wobbler, shelf talker,\n              hanger v\u00e0 poster th\u01b0\u1eddng c\u00f3 chi ph\u00ed \u0111\u01a1n v\u1ecb th\u1ea5p,\n              \u0111\u1eb7c bi\u1ec7t khi s\u1ea3n xu\u1ea5t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn.\n            <\/p>\n\n          <\/div>\n\n        <\/details>\n\n\n        <details>\n\n          <summary>\n            POSM mica c\u00f3 \u0111\u1eaft h\u01a1n POSM gi\u1ea5y kh\u00f4ng?\n          <\/summary>\n\n          <div class=\"twame-faq-answer\">\n\n            <p>\n              Th\u00f4ng th\u01b0\u1eddng POSM mica c\u00f3 chi ph\u00ed cao h\u01a1n POSM gi\u1ea5y\n              do gi\u00e1 v\u1eadt li\u1ec7u v\u00e0 y\u00eau c\u1ea7u gia c\u00f4ng.\n              Tuy nhi\u00ean, m\u1ee9c gi\u00e1 c\u1ee5 th\u1ec3 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o k\u00edch th\u01b0\u1edbc,\n              \u0111\u1ed9 d\u00e0y, k\u1ef9 thu\u1eadt in v\u00e0 k\u1ebft c\u1ea5u s\u1ea3n ph\u1ea9m.\n            <\/p>\n\n          <\/div>\n\n        <\/details>\n\n\n        <details>\n\n          <summary>\n            Booth POSM gi\u00e1 bao nhi\u00eau?\n          <\/summary>\n\n          <div class=\"twame-faq-answer\">\n\n            <p>\n              Booth sampling \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb v\u00e0i tri\u1ec7u \u0111\u1ed3ng,\n              trong khi booth activation custom c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn h\u00e0ng ch\u1ee5c\n              ho\u1eb7c h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u1ed3ng t\u00f9y concept, k\u00edch th\u01b0\u1edbc,\n              v\u1eadt li\u1ec7u, thi\u1ebft b\u1ecb v\u00e0 y\u00eau c\u1ea7u thi c\u00f4ng.\n            <\/p>\n\n          <\/div>\n\n        <\/details>\n\n\n        <details>\n\n          <summary>\n            S\u1ea3n xu\u1ea5t POSM s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00f3 r\u1ebb h\u01a1n kh\u00f4ng?\n          <\/summary>\n\n          <div class=\"twame-faq-answer\">\n\n            <p>\n              Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, \u0111\u01a1n gi\u00e1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u1ea3m\n              khi s\u1ed1 l\u01b0\u1ee3ng t\u0103ng do chi ph\u00ed setup, gia c\u00f4ng v\u00e0 s\u1ea3n xu\u1ea5t\n              \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 tr\u00ean nhi\u1ec1u s\u1ea3n ph\u1ea9m.\n            <\/p>\n\n          <\/div>\n\n        <\/details>\n\n\n        <details>\n\n          <summary>\n            Twame c\u00f3 nh\u1eadn s\u1ea3n xu\u1ea5t POSM theo y\u00eau c\u1ea7u kh\u00f4ng?\n          <\/summary>\n\n          <div class=\"twame-faq-answer\">\n\n            <p>\n              Twame h\u01b0\u1edbng \u0111\u1ebfn gi\u1ea3i ph\u00e1p POSM theo d\u1ef1 \u00e1n,\n              t\u1eeb ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng, thi\u1ebft k\u1ebf, t\u01b0 v\u1ea5n v\u1eadt li\u1ec7u,\n              s\u1ea3n xu\u1ea5t \u0111\u1ebfn v\u1eadn chuy\u1ec3n v\u00e0 tri\u1ec3n khai th\u1ef1c t\u1ebf\n              t\u00f9y ph\u1ea1m vi c\u00f4ng vi\u1ec7c.\n            <\/p>\n\n          <\/div>\n\n        <\/details>\n\n\n      <\/div>\n\n    <\/section>\n\n\n    <!-- =======================================================\n         CTA\n         LINK \u0110\u00cdCH TWAME\n         ======================================================= -->\n\n    <section class=\"twame-cta\" id=\"tu-van-posm\">\n\n      <span class=\"twame-cta-label\">\n        TWAME \u00d7 POSM\n      <\/span>\n\n      <h2>\n        C\u1ea7n b\u00e1o gi\u00e1 POSM cho d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n?\n      <\/h2>\n\n      <p>\n        G\u1eedi cho Twame th\u00f4ng tin v\u1ec1 lo\u1ea1i POSM, k\u00edch th\u01b0\u1edbc,\n        s\u1ed1 l\u01b0\u1ee3ng, v\u1eadt li\u1ec7u, \u0111\u1ecba \u0111i\u1ec3m tri\u1ec3n khai v\u00e0 th\u1eddi gian c\u1ea7n h\u00e0ng.\n        Ch\u00fang t\u00f4i s\u1ebd c\u00f9ng b\u1ea1n t\u00ecm ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch.\n      <\/p>\n\n      <a\n        href=\"https:\/\/twame.vn\/?page_id=115\"\n        class=\"twame-cta-button\"\n        aria-label=\"Nh\u1eadn b\u00e1o gi\u00e1 POSM t\u1eeb Twame\"\n      >\n        Nh\u1eadn b\u00e1o gi\u00e1 POSM\n      <\/a>\n\n    <\/section>\n\n\n    <!-- =======================================================\n         DISCLAIMER\n         ======================================================= -->\n\n    <div class=\"twame-disclaimer\">\n\n      <strong>L\u01b0u \u00fd:<\/strong>\n      B\u1ea3ng gi\u00e1 trong b\u00e0i vi\u1ebft ch\u1ec9 mang t\u00ednh tham kh\u1ea3o v\u00e0 kh\u00f4ng ph\u1ea3i\n      b\u00e1o gi\u00e1 ch\u00ednh th\u1ee9c. B\u00e1o gi\u00e1 th\u1ef1c t\u1ebf ph\u1ee5 thu\u1ed9c v\u00e0o brief,\n      s\u1ed1 l\u01b0\u1ee3ng, k\u00edch th\u01b0\u1edbc, v\u1eadt li\u1ec7u, k\u1ef9 thu\u1eadt s\u1ea3n xu\u1ea5t,\n      v\u1eadn chuy\u1ec3n v\u00e0 y\u00eau c\u1ea7u thi c\u00f4ng c\u1ee7a t\u1eebng d\u1ef1 \u00e1n.\n\n    <\/div>\n\n  <\/div>\n\n<\/article>\n\n\n<!-- =========================================================\n     FAQ SCHEMA\n     ========================================================= -->\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"POSM gi\u00e1 bao nhi\u00eau?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Gi\u00e1 POSM ph\u1ee5 thu\u1ed9c v\u00e0o lo\u1ea1i s\u1ea3n ph\u1ea9m, k\u00edch th\u01b0\u1edbc, v\u1eadt li\u1ec7u, s\u1ed1 l\u01b0\u1ee3ng, k\u1ef9 thu\u1eadt gia c\u00f4ng v\u00e0 y\u00eau c\u1ea7u tri\u1ec3n khai. C\u00e1c v\u1eadt ph\u1ea9m nh\u1ecf c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 t\u1eeb v\u00e0i ngh\u00ecn \u0111\u1ebfn v\u00e0i ch\u1ee5c ngh\u00ecn \u0111\u1ed3ng, trong khi display v\u00e0 booth c\u00f3 th\u1ec3 c\u00f3 chi ph\u00ed t\u1eeb v\u00e0i tr\u0103m ngh\u00ecn \u0111\u1ebfn h\u00e0ng ch\u1ee5c tri\u1ec7u \u0111\u1ed3ng ho\u1eb7c cao h\u01a1n.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Lo\u1ea1i POSM n\u00e0o c\u00f3 chi ph\u00ed th\u1ea5p nh\u1ea5t?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"C\u00e1c POSM gi\u1ea5y nh\u01b0 wobbler, shelf talker, hanger v\u00e0 poster th\u01b0\u1eddng c\u00f3 chi ph\u00ed \u0111\u01a1n v\u1ecb th\u1ea5p, \u0111\u1eb7c bi\u1ec7t khi s\u1ea3n xu\u1ea5t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"POSM mica c\u00f3 \u0111\u1eaft h\u01a1n POSM gi\u1ea5y kh\u00f4ng?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Th\u00f4ng th\u01b0\u1eddng POSM mica c\u00f3 chi ph\u00ed cao h\u01a1n POSM gi\u1ea5y do gi\u00e1 v\u1eadt li\u1ec7u v\u00e0 y\u00eau c\u1ea7u gia c\u00f4ng. Tuy nhi\u00ean, m\u1ee9c gi\u00e1 c\u1ee5 th\u1ec3 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o k\u00edch th\u01b0\u1edbc, \u0111\u1ed9 d\u00e0y, k\u1ef9 thu\u1eadt in v\u00e0 k\u1ebft c\u1ea5u s\u1ea3n ph\u1ea9m.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Booth POSM gi\u00e1 bao nhi\u00eau?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Booth sampling \u0111\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb v\u00e0i tri\u1ec7u \u0111\u1ed3ng, trong khi booth activation custom c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn h\u00e0ng ch\u1ee5c ho\u1eb7c h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u1ed3ng t\u00f9y concept, k\u00edch th\u01b0\u1edbc, v\u1eadt li\u1ec7u, thi\u1ebft b\u1ecb v\u00e0 y\u00eau c\u1ea7u thi c\u00f4ng.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"S\u1ea3n xu\u1ea5t POSM s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00f3 r\u1ebb h\u01a1n kh\u00f4ng?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, \u0111\u01a1n gi\u00e1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u1ea3m khi s\u1ed1 l\u01b0\u1ee3ng t\u0103ng do chi ph\u00ed setup, gia c\u00f4ng v\u00e0 s\u1ea3n xu\u1ea5t \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 tr\u00ean nhi\u1ec1u s\u1ea3n ph\u1ea9m.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Twame c\u00f3 nh\u1eadn s\u1ea3n xu\u1ea5t POSM theo y\u00eau c\u1ea7u kh\u00f4ng?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Twame h\u01b0\u1edbng \u0111\u1ebfn gi\u1ea3i ph\u00e1p POSM theo d\u1ef1 \u00e1n, t\u1eeb ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng, thi\u1ebft k\u1ebf, t\u01b0 v\u1ea5n v\u1eadt li\u1ec7u, s\u1ea3n xu\u1ea5t \u0111\u1ebfn v\u1eadn chuy\u1ec3n v\u00e0 tri\u1ec3n khai th\u1ef1c t\u1ebf t\u00f9y ph\u1ea1m vi c\u00f4ng vi\u1ec7c.\"\n      }\n    }\n  ]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea3ng gi\u00e1 POSM tham kh\u1ea3o 2026 t\u1eeb POSM gi\u1ea5y, mica \u2013 Formex \u0111\u1ebfn display, booth v\u00e0 thi c\u00f4ng \u2014 gi\u00fap b\u1ea1n d\u1ef1 tr\u00f9 ng\u00e2n s\u00e1ch tr\u01b0\u1edbc khi tri\u1ec3n khai.<\/p>\n","protected":false},"author":1,"featured_media":283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,8],"tags":[],"class_list":["post-405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posm","category-posm-la-gi"],"_links":{"self":[{"href":"https:\/\/twame.vn\/index.php?rest_route=\/wp\/v2\/posts\/405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/twame.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/twame.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/twame.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/twame.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=405"}],"version-history":[{"count":6,"href":"https:\/\/twame.vn\/index.php?rest_route=\/wp\/v2\/posts\/405\/revisions"}],"predecessor-version":[{"id":412,"href":"https:\/\/twame.vn\/index.php?rest_route=\/wp\/v2\/posts\/405\/revisions\/412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/twame.vn\/index.php?rest_route=\/wp\/v2\/media\/283"}],"wp:attachment":[{"href":"https:\/\/twame.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/twame.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/twame.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}